INT. CAFE IN NORTH LONDON — DAY
Lola tech specializes in creating custom software automation in the web commerce industry. Their biggest project to date was creating a resilient and scalable business for Allegiant Airlines in the US. This build encompassed the development of new website architecture, the integration of the e-commerce site with contact centre systems and the introduction of a location-aware content management system. Lola has also had a big push towards voice automation in recent years.
We haven't had any new business through our website for quite some time now. What are our options for getting conversions through our site or digital marketing?
We have got you covered for SEO and PPC. This will raise your visibility and also kickstart brand awareness amongst the U.K marketplace.
Well, when you optimize your page and get pages linking to your site, Google will rank the Lola.tech page higher in the search results. The software automation and software development keywords are highly competitive and expensive but we could start chipping away at a Longtail keyword like custom software architecture.
Ben gets distracted by a painting of a vast Siberian landscape, snaps out of it, then joins the conversation.
We can run the SEO and PPC for the specific services but I think the website needs to focus on what makes you unique, rather than spreading yourself thin across the range of services. People can easily get lost in the technical fray without gathering what it is that sets you apart.
Ben propels himself forward, feeling the momentum of the conversation working in his favor. The client readjusts, slightly put off by his eagerness but still listening intently.
I think we should highlight your recent successes in VUI with a mission statement on your homepage, acting as a narrative hook. Create a scene for how Lola is in the vanguard of voice automation. In this, the other cornerstones of the software spectrum (e.g. software development) will be assumed.
You could be onto something here. Send us through some examples.